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Conversion Rate Optimization

Central digital is the combination of Central tech organization including Cenergy Innovation , Central Group Online, Retail Innovation & Service (RIS) under Central Retail Corporation (CRC) – Central Group, Thailand’s largest retailer.​

Our mission is to assemble the best technology team possible to ensure that Central Group is a leading player in online e-tailing worldwide.

Our focus is not just e-commerce as we also enable an omni-channel experience for our customers where we provide the products that they need, no matter where they are

Responsibilities:

• Be the in-house expert on all things related to conversion rate optimization

• Ensuring we have the data needed to understand user behavior as it pertains to tracking conversion rates and other primary e-commerce metrics

• Set up and measure A/B testing and analyze results based on industry best practices and determining if the results are statistically significant for making decisions

• Pinpointing areas in the user journey that are reducing the overall CR and recommending how to fix the problem

• Analyze e-commerce and advise on Product improvements based on key interpretation of the results

• Recommend and implement best of breed industry tools to capture and interpret user behavior data, CR data, as well as other data types needed to improve user experience, CR, and ultimately overall revenue

Qualifications:

• Experience with tracking tools such as Google Analytics, Firebase, and other similar tools

• Strong analytical skills

• Experience  in a similar role as a CRO lead with demonstrated expertise in driving conversion rate in a e-commerce or omnichannel environment

• Proven track record of improving user experience through analsys

• Excellent leader

• Experience using A/B testing to determine feature success

• Excellent communication skills in both written and verbal  Englich

• Excellent presentation skills

• Experience with BigQuery, SQL, Python, Data Studio or similar tools preferred

• 5+ years of experience in related field

• Managerial experience